Cotton Bowl TV Ads Have Picture in Picture

A big step forward in multiscreen anti-time-shift TV watching happened tonight. Fox kept a small picture in picture window showing live sideline shots when they took a commercial break. Sponsors like Chevy (client),  Ford and Dr Pepper filled the white space created from re-sizing with a branded graphic.

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The next step is to integrate in game social conversation in the white space, hopefully with cooperation from the brands’ social channels. Great job Fox.