Recently on ReadWriteWeb, Mike Vosters wrote a post discussing his opinion that the social web is focused on the production rather than the consumption of content. I don’t believe there is a content surplus on the social web today.
We know that any online community is made up of several types of users, consistently the smallest group is the one creating the content and participating at the highest level.
Social network sites have the content creation section front and center because most people stop by to check on their network but not actually update themselves.
This graphic spells trouble for any market but we not anywhere near approaching anything close to this. Demand for social web content is tied to the same action as creating it. Every time a user checks-in he or she views pictures, scrolls through tips and reads comments from their friends. Every time someone updates their status the are view the content left by their network.
This unique characteristic of the social web makes it hard to apply grocery store economics to it. If every time the milk delivery truck dropped of a jug of milk it bought a loaf of bread, a candy bar and two boxes of cereal we wouldn’t being talking about the glut of milk.
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