Nordstrom is rolling out mobile checkout in its stores in July. The idea of store associates being able to assist with inventory questions and check you out on the spot is exciting.
Your point-of-sale just merged with exact location the purchase decision is made.
Over the next few years the expectation of what a retail store is will change. That means that stores won’t have a cash register or customers neatly queued waiting to check-out. The very idea of shopping and taking your items to the checkout counter will no longer exists. Sales people will go to the customer or the customer will simply check themselves out with their own smartphone.
Your best sales associates are likely going to be located at an IM center interacting with customers hundreds of miles away. They will handle the customer questions, selling and checkout through a mobile app.
Manufacturers will take more control over the in-store environment by supplying information directly to consumers as they are selecting products. Your competitors will be reaching out to your customers when they use LBS to check-in at your location.
How you communicate with your customer will have to change as radically as in the in-store environment.
With a report saying the average retailer mobile spending is going from $50k in 2010 to $343k this year, you had better believe in-store mobile is for real.
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