Amazon Locker Opportunities

You know that feeling when you get home from the airport and realize that your new $100 portable hard drive has been sitting on your front porch for 2 days. Yeah…me too. Amazon has a solution for that feeling now with Amazon Lockers. Scarlett Madison has some pictures of them on Techi.

They are now being seen in the wild at some 7-11’s in Washington D.C. It is essentially a short term PO box type solution to keep your delivery safe. You will start seeing the option in the check out to deliver to a locker instead of your house.

It will be interesting to see where else they show up. My first thoughts were they would be a great match for Starbucks. Both because of the likely hood for you to buy coffee you wouldn’t otherwise and because of the convenience of it being a place many people visit daily. I realize that is talking out both sides of my mouth but I think there are two different audiences there.

The real risk for Amazon of this is spending money on bad real estate decisions. Especially since the ultimate draw of Amazon is whatever I buy IS sitting on my front porch when I get home. It will be interesting to see if it is used for just higher ticket items or if different behaviors evolve.

Amazon does need to have an LED board running ads for items personalized to complement whatever is sitting waiting to be picked up from the lockers.



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