Social Business Challenges | #3yearsago

David Armano (@armano) wrote this article for the Harvard Business review in June of 2009. It is just as smart today as it was then.

Five Challenges Social Media Will Bring to Business

Organizations are still struggling with integration, governance, rapid culture change and measurement. What it takes to become a social business has changed very little in three years and yet very few organization have found people that can master it.